The Ashmi Circle
THE ASHMI CIRCLE
The pieces you choose with care
deserve a brand that remembers.
The Ashmi Circle is our way of saying thank you. Every purchase, every review, every friend you send our way earns Petals, and Petals turn into rewards that make the next chapter a little sweeter.
HOW IT WORKS
Shop
Earn 5 Petals for every $1 you spend. They add up quietly.
Share
Refer a friend. They get $10 off, you earn 500 Petals.
Return
Redeem Petals for rewards, from $5 off to early access.
WAYS TO EARN
Every small thing counts.
| Make a purchase | 5 Petals per $1 |
| Create an account | 50 Petals |
| Leave a review | 75 Petals |
| Share a photo review | 150 Petals |
| Refer a friend | 500 Petals |
| Follow us on Instagram | 25 Petals |
| Baby's birthday | 100 Petals / year |
A $60 order earns 300 Petals. Two orders and a review gets you halfway to $10 off.
REDEEM YOUR PETALS
Rewards that feel like you earned them.
500
Petals
$5 off
1,000
Petals
$10 off
1,500
Petals
Free shipping
2,500
Petals
$25 off
5,000
Petals
Early access
Petals expire after 12 months of account inactivity.
REFERRALS
The gift that keeps giving.
You already know how it feels to find the right thing for a baby you love. Now you can share that with someone else.
YOUR FRIEND GETS
$10 off their first order
On orders of $50+
YOU GET
500 Petals
When they place their first order
Every package we ship includes a referral card with a unique code. Hand it to the friend who just announced, the grandmother planning a shower, or the new parent who could use something beautiful.
THE NEXT CHAPTER
They grow. Your favorites come with them.
Tell us your baby's birthday, and we will send a gentle reminder when it is time to size up to the next chapter. The pieces you loved, in the size they need now.
Double Petals
Earn 10 Petals per $1 for 14 days after your size-up reminder. No code needed.
QUESTIONS
A few things you might be wondering.
How do I join The Ashmi Circle?+
Create an account at shopashmi.co and you are automatically enrolled. You will earn 50 Petals just for signing up.
What are Petals?+
Petals are our version of loyalty points. You earn them by shopping, leaving reviews, referring friends, and more. Redeem them for discounts, free shipping, or early access to new collections.
Do Petals expire?+
Petals expire after 12 months of account inactivity. Any purchase, review, or referral resets the clock.
How does the referral program work?+
Share your unique referral link or hand someone the card included in your shipment. Your friend gets $10 off their first order of $50 or more. When they place that order, you earn 500 Petals.
What is the size-up program?+
Add your baby's birthday to your account. About three months before they are likely to outgrow their current size, we will send a reminder showing your previous purchases in the next size up, plus double Petals (10 per $1) for 14 days.
What is "early access"?+
At 5,000 Petals, you unlock 48-hour early access to new collection drops before they go live for everyone else. You will also get a handwritten note from Uyo with your next order.
Can I earn Petals on gift orders?+
Yes. You earn Petals on every purchase, whether it is for your own baby or someone else's. Gift buyers are some of our most loyal Circle members.